Hornmerchant's BLOG

It is well established that separation of 'Financial Advice' and 'Financial Product Sales' is a great idea to avoid conflict of interest. Mixing both, that means advice from a product seller, may not always be unbiased. Paying fees for advice only, (where adviser gets paid by the client only and won't earn any commission or remuneration for the products he /she recommends) indeed is a great idea logically. Sometimes (rather most of the times!) we humans don't behave logically. I see three types of people: Majority - reactive people,  who need to be chased to do get them buy and renew their Insurance policies or start and keep the SIP going;  Minority - people who get the financial plan and advice by paying fees and then get too busy with their work that it keeps them postponing the implementation of plan / advice for eternity;   Rarity - proactive people who plan and implement meticulously. Financial Advisers add little value to the rare proactiv

Few days ago I’ve posted a short article titled “ Lifeand Health Insurance – The Right Way to Look At ” . You may also relate this to the post “ Use,Abuse and Misuse of  Life Insurance ” This one may be considered a continuation and slight detailing about Life Insurance, with extension to Personal Accident Insurance. With the above articles you know, you should buy Term Life Insurance. While buying the term insurance most policies offer riders. Riders are ‘Add-ons’ that can be bought along with base cover. Riders offered may differ one to other insurer and plan. Most common are ‘Accidental Death Benefit’, ‘Accidental Disability’ and ‘Critical Illness’. Before I elaborate on the riders, let me describe amount the optimum cover for base life cover. There are methods of calculating the exact amount of Life Cover you need – The Income Replacement Method and Human Life Value (HLV). These methods may be a bit complicated for layman. For simplicity, you may use thumb-rule method.

An argument I have to frequently counter about insurance is based on “Cost-Benefit” analysis. Well, no person would mention their argument to in that exact phrase but they mean that. That means they argue, compared to the claim (sum insured) amount I may get and the premium I am being charged for that is far lesser. So why should not I take that insurance / feature, though it costs slightly more. This argument is faced in situations like buying an add-on / rider with the main policy, buying for longer tenure / term, too much (features) for too less (price / premium). My advice is understand and anchor on to what you NEED. Consider the options available. For illustration, say, following for offer: P-1 [Primary Offer], a product (policy) that just satisfies your needs with reasonable pricing and there are competing products.  A-1 [First alternative / competing product]: charges slightly more and offers some add-on’s which are not needed / not so much useful to you.  A-2: [Sec

During my discussion about Term life Insurance, I am asked frequently, why not take it for very long term to cover the older ages also, say till age 75. It is obvious, why people think like that. And because most people think like that, it becomes opportunity for the Insurance Industry! Nowadays few companies have started offering term insurance policies that never expire…means life time (Age 100) cover!!! People think the probability of death is high during older ages than younger age and hence if they cover themselves during those ages, their nominees (children) will get benefited! It’s like passing on the inheritance / estate to next generation!! I would say this thought process is both misuse and abuse of Insurance. Insurance is appropriate neither for passing on wealth (misuse) nor getting insurance cover when you don’t need it (abuse). Firstly, an insurance (any kind of insurance) is always your B-Plan (Back-up Plan). There is a room for B-Plan only when you have A-Plan (Act

There was a time, during my early years of my previous engineering career, I used to get phone calls to sell me Health Insurance. I used to ask the caller, do their health cover covers OPD (Out Patient Department) expenses (i.e. expenses incurred on consultation charges etc on visiting clinic / doctor for minor sicknesses), diagnostics, Pharmacy bills etc (the regular medical expenses, in short). Those days most of the health insurance plans did not cover these regular medical expenses, unless followed by minimum period of hospitalization. So, I used to argue and deny buying health insurance saying there is no point in buying a cover that hardly covers more likely expenses but only less likely (rare) things like diseases and accidents requiring hospitalization. Later after few years, out of personal interest and as part of my personal finance learning endeavour, I attended some professional training on Insurance. I got to learn many new things and it changed my perspective about Ins

Firstly, an insurance (any kind of insurance) is always your B-Plan (Back-up Plan). There is a room for B-Plan only when you have A-Plan (Actual / Primary Plan). B-Plan is for use when A-Plan for some reason doesn’t work or fails. So, obviously there can’t be B-Plan if there is no A-Plan in first place or if the A-Plan is successfully executed. Let me elaborate to tell what I mean. You have so many financial goals and responsibilities towards your family – Funding your Children’s  education & career, Getting your daughter married, Owning a house for your family, Ensuring post retirement income for spouse (& yourself) etc. The A-Plan to achieve these goals is work, earn and save & invest.  So, if you work for several long years or till your retirement, you are going to work / execute A-Plan. But, what if fate doesn’t allow that and some accident hits to leave you dead or disabled? Your future income will no more be available to the family. Then what about those goals? T

There are already plenty of articles written on ULIP vs MF.  This an FAQ. This became further more VFAQ since Long Term Capital Gain (LTCG) Tax was (re)imposed on Equity Mutual Funds. This question started when Life Insurance policies became Investment vehicles more than Risk management instruments. But now Mutual Funds have started offering Life Insurance! This kind of ‘cross-border invasion’ has created all the more confusion. Then what is the purpose of this one more article about the same matter? What more or different I have to say about this Frequently Asked and Widely Answered Question? I wish to talk about the practical (relevant) and less discussed points. End of the day they are the most important. Well, however, for the relevance of the topic it may be inevitable to repeat some things you already know or what other hundreds of articles have already spoken about a lot. PERFORMANCE: Let’s begin with first things first. The Returns…Performance. This is at the top of

Here are the simple things that matter more than what you think, in your wealth creation journey. How much you save matters more than how much you earn. How much you invest (from your savings) matter more than how much you save. How long you invest matters more than how big you invest. How you perform (behave / manage) with asset classes and markets matter more than how the asset classes and markets perform (behave).

Step-1 : Become serious about your finances. Get answers to your basic questions on the internet. Get a very basic info about financial planning and investment options available. 'Discuss' with your elders, seniors and friends (beware: don't take 'ADVICE' from them, just have a discussion to start to get the feeling and views of managing finances. Your father or brother indeed is your well wisher, but may not be a subject matter expert. Everyone can sing a song but not every one is a professional singer, just like not every person who can hit the cricket ball in the street cricket is a professional cricketer). Also ask them if they have some financial advisors. Discuss with financial advisor/s you come across and decide who you feel you most helpful and knowledgeble. Take the next steps in consultation of that advisor. Step-2 : Creating an Emergency Reserve Fund of at least your 3 months Salary is your First Objective, as soon you start earning. This should t

“Out of the money you are earning today, how much is indeed earned by you how much by your money?!” You get tired and one day get retired from earning money, money will never! We believe, one should have the scenario depicted in the graphic beside Making that happen is  “Making Money More Productive” Most of the time it is seen that many people earn more than enough, but due to irrational and inappropriate management, chunk of the money gets wasted. As a result by the end of their earning tenure, they will have just enough (sometimes insufficient) money to live rest of their life in a confined and perhaps compromised way. For example, a person earning a very handsome salary (more than 3 times of his current monthly expenses or more) would choose wrong products to save for his long term goal, say, retirement planning. So his money won't earn good enough returns that it is potential of. So, even after contributing excessively to such investments, by the time he